Media Guide: Advertising &

Marketing Products and Services

To Promote Your Local Business

Thank you for your interest in HobNobMurfreesboro.com

This preview guide is a tutorial on the fast paced, ever-changing web and what HobNobMurfreesboro can do
to enhance your business to your target audience by utilizing the Internet.

Why advertise at all?

Generate Traffic
Continuous traffic is the first step toward sales increases and expanding your base of shoppers. The more people who come to your business or website, the more possibilities you have to make sales. You'll find the most aggressive and consistent advertisers are almost invariably the most successful.

Remain With Shoppers Through the Buying Process
People often go from store to store comparing prices, quality and service. Advertising must reach them steadily through the entire decision-making process. Your name must be fresh in their minds when they ultimately decide to buy.

Reach New Customers
Your market changes constantly. New families in the area mean new customers to reach. People earn more money, which means changes in lifestyles and buying habits.

Your Competition is Advertising
You'll need to advertise to keep regular customers and to counterbalance the advertising of your competition. You must advertise to keep your share of customers or you will lose them to the more aggressive competitors.

Advertise Continuously
Shoppers don't have the store loyalty they once did. You must advertise to keep pace with your competition. There are only so many consumers in the market who are ready to buy at any one time.

It Pays Off Over the Long Period
A five year survey of more than 3,000 companies found...Advertisers who maintain or expand advertising over a five year period see their sales increase an average of 100%. Companies, which cut advertising, noticed a sales decrease.

Why advertise online?

Cost Effective Marketing

Online advertising is one of the most cost-effective advertising methods available for creating, delivering and executing campaigns. The average weekly expense for a two inch by two inch newspaper ad is $1,300. The same ad online in addition to an aggressive advertising campaign would cost $300 to $450.

Target Demographics

Reach a specific shopper based on geography, areas of interest and market. 93% of U.S. adults own a cell phone. This means online marketing campaigns can be focused to extremely defined demographics.

Growing Reach

Access the community 24 hours a day, 7 days a week from anywhere in the world. Newspaper circulation is down 7 million in the last 25 years while in the last 5 years, unique readers of online media are up 30 million.

Precise Measure on Return

Online advertisement is transparent. Reporting and analysis gives comprehensive evidence of return on investment on all promotional activities. Internet advertising can offer detailed analytic reports to allow you to accurately and effectively monitor the results of your advertising.

Act now Mentality

Direct response and lead-generation campaigns have proven especially effective online. Consumers can immediately click on a link to access more information, register for newsletters or services, or make a direct purchase.

Why HobNobMurfreesboro.com?

HobNobMurfreesboro.com is not just a community driven website; we offer a diverse amount of services such as:

Internet Presence

For those who don’t have presence, HobNobMurfreesboro can build a custom website, produce and promote videos distribute and press releases to tens of thousands of people very quickly.

HobNobMurfreesboro.com

For those who dream big. HobNobMurfreesboro can publish your banner on strong web pages guaranteeing new educated traffic to your web site and business. We provide monthly analytics that track your return on investment so you can see the success yourself. Be tied to the weekly community e-newsletter and be seen for what sets you apart from your competitors.

Social Networking

Social networks are an invaluable tool to create loyal customers in a shifting market. You can have a professional caliber Facebook fan page that utilizes many other social networks to insure that your cutting edge presence will put you far above your competitors.

Search Engine Optimization

For those who strive to see their business succeed. HobNobMurfreesboro’s SEO guarantees most effective and profitable use of your website promotion. We analyze your particular industry to find the most searched key words so that your business will be most effectively optimized. Then you can watch your business move higher in search results and your web traffic turn into customers.

HobNobMurfreesboro is experiencing rapid growth which helps our clients receive more exposure through the different channels listed below. Our goal is to first establish your particular niche or demographic and put together a customized marketing plan to help you achieve those goals. Below are some of the avenues that HobNobMurfreesboro will utilize to help build a stronger community/web presence for your business.

“I need to be tied to a strong web presence.”

“I need Google to work for me.”

“I need to utilize social networks like Facebook.”

“I need to be online.”

How many of these statements belong to you? Use the reference guide below to to best select the features that will get you started.

Universal Package

In the multitude of features we offer, the Universal Package includes a bit of everything.

It is your all around access to the web in the most cost effective way possible.

Purchased individually, this will cost you more than $1,000.

Enhanced Business Listing – Your business will be mapped on Google maps, business hours, contact information and a description of your services will be published. Your company logo is featured and your website linked. Photos and videos can also be added.

Newsletter Feature Article – One of our oldest and most refined features, a newsletter article is very demographically featured, being delivered to more than 10,000 people each week, all of which live in Rutherford County or visit. The newsletter is the premier update of what is happening around town. Our writing staff will feature your business and services, a specific section of what you do, or promote a certain event for you.

Premium Local - A rotating banner runs at the bottom of the homepage in cycle with other clients. Every person that looks at the front page will see your ad as long as it is up in the rotation. The logo will increase your web traffic by the sheer number of people visiting HobNobMurfreesboro.com. Premium Local Banner Ads come with a monthly analytics report of your web traffic.

Press Release – Press releases are only as powerful as your knowledge of how to use it. HobNobMurfreesboro can distribute press releases to 30,000 different web pages. With this feature, your custom written press release by our staff or yours will be submitted across the Internet so you can maximize exposure.

High Quality Video– We will meet with you and determine together what exactly you are looking for in a video and customize accordingly. We then send the video through dozens of the web’s most popular video hosting sites which increases exposure exponentially. Videos are 53 times more likely to rank on Google than text pages. We also feature your video on the HobNobMurfreesboro.com home page.

Section Sponsor Ad– Your ad will appear at the top of the page of your category and will be linked with your website or your Enhanced Business Listing. This is a special feature, since you will not rotate with other clients. Your exclusive spot guarantees you more exposure for the life of your contract.

Mobile Texting – MMS messaging has become a powerful tool for marketing and information sharing. The average teenager sends 2,700 text messages per month. Through mobile texting people can message “HobNobMurfreesboro Lunch Specials” to DotCom (368266) and see your great deals around town.

A La Carte Services

Prices vary based on local HobNob City Population

Search Engine Optimization (SEO) Custom Application – This most recent buzzword can quickly become your greatest ally. The lead of the HobNob Tech Department was an original Beta Tester for Google and is a contributor to the SEO phenomenon. The HobNob methods of SEO for you are tried, weathered, and very effective. From this point on, when your peers and competitors begin talking about SEO, you can simply say, “It’s taken care of.” We can make your business rank on the front page of Google, Bing, Yahoo and other search engines.

Skyscraper Banner Ad – Your ad will appear on the homepage next to HobNob TV near the very top of the page. The ad will cycle with other clients that use the Skyscraper Ads, and the number of ads are limited. Skyscraper Banner Ads come with a monthly analytics report of your HobNob Murfreesboro web traffic.

Top Banner Ad – This is the premium and most demanded advertising space. No one will get more exposure than you. Every person that visits HobNobMurfreesboro.com will see your logo at the top of the homepage and have one-click access to your web site. The ad will cycle with other clients that use the Top Banner Ads, but the number of clients is limited. Top Banner Ads come with a monthly analytics report of your HobNobLocal web traffic.

Social networking – Many businesses have found great success by utilizing the social networks on the web. Facebook, MySpace and LinkedIn involve hundreds of millions of users that login at least daily. Facebook has grown 250% in five years. Is your business taking advantage of this social networking tool? HobNobMurfreesboro can build a Facebook fan page catered to your business and will maintain the content, photos and videos. We can also build a strong fan base through marketing and utilizing existing resources.

Web Site Development – Normally, purchasing a web site involves three expenses: the purchase of the name (www.Name.com), the building expense using a webmaster, and the monthly hosting fee (sometimes, providers will batch these together into a yearly fee). HobNobMurfreesboro can first secure your domain name. Once finished we can develop and execute a custom search engine optimization strategy to get your site to page one on Google. See search engine optimization for more information. Web hosting is included complimentary with a custom web site.

Premium Business Listing – This is the most elaborate and professional listing on HobNobMurfreesboro.com. In addition to an Enhanced Business Listing, you receive a custom page complete with pictures, video, hours of operation, company description, menu icons and your logo is linked to your page. We create a photo slideshow, publish and promote it. A real-time traffic map will show current traffic conditions around your store. Restaurants receive a virtual menu.