The United Way of Rutherford and Cannon Counties has announced that it will feature the Chase the Cars promotion again during its 2010 fundraising campaign.  Any individual contributing $300 or more to the local United Way by December 31^st will automatically be entered to win a brand new Chevrolet Aveo, Toyota Yaris, or Ford Fiesta donated by Alexander Automotive Murfreesboro.

“We are so grateful for the generosity of Alexander Automotive Murfreesboro in their contribution to the campaign through the Chase the Cars initiative,” said Pat Murphy, 2010 Campaign Chair and plant manager at General Mills. “Last year, there were 1,274 eligible donors for the giveaway and our 25 finalists represented the many professions and industries that compose our workplace campaigns.”

The vehicles will be showcased at local retailers and community events throughout the end of the year. The Avenue Murfreesboro will be the first to host the vehicle, where it will be on display through September 8^th.

The 2010 United Way campaign marks the third year that the Chase the Cars promotion has been incorporated into the local United Way’s campaign. Dr. Andra Helton, principal at Thurman Francis Arts Academy in Smyrna, was the winner of a Ford Focus following the 2009 campaign.

Individuals become eligible after making a donation via payroll deduction, check, cash, or credit card that totals $300 or more. Twenty-five finalists will be notified by March 1, 2011, and must be present at the final drawing to be eligible to win the car.

Those interested in donating to United Way may do so via www.uwrutherford.org or by calling (615) 893-7303. Retailers in Rutherford and Cannon counties interested in displaying a car at their location can contact Meagan Flippin at (615) 893-7303 ext. 102 or This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

United Way will officially kick off its 2010 campaign in conjunction with the Rutherford County Chamber of Commerce Business After Hours on September 14 at City Tile, located at 223 Spring Street in Murfreesboro. The event will be 5 PM – 7 PM and cost is $5 for chamber members and $10 for non-members. The Chase the Cars vehicles will also be on display at the kick-off event.